Goodwill Industries of Central Florida Wins Big at the 2017 Orlando American Advertising Awards.

February 23, 2017 | Jeremy Waller, MBA (Goodwill Industries of Central Florida)

It was a fulfilling 2017 Orlando American Advertising Awards for Goodwill Industries of Central Florida as two of its videos won the coveted ADDY® Award.

Goodwill: A Soldier’s Story received a Gold ADDY® and Goodwill: Unlocking Potential was awarded a Silver ADDY®. Both won in the category of Film, Video and Sound: Public Service – Non-Broadcast Audio/Visual. The next stop for the videos will be competing at the national level.

The American Advertising Awards honor excellence in advertising and it is the largest...

In times of tragedy, the spirit of goodwill is ready to respond.


On Dec. 23, a fire at Kissimmee’s Unno Boutique Hotel left more than 200 people homeless, including many area residents renting rooms on a long-term basis. Thankfully, no one was injured, yet the losses felt by these individuals cannot be overstated.

Amid this trying situation, Orlando’s philanthropic spirit lifted many grieving hearts. Many community organizations came together and provided immediate relief, including the Osceola Council on Aging, which became a centralized channel for donations. Local hospitality organizations (Disney, Westgate, etc.) also stepped in to offer housing to victims, and nonprofit agencies provided numerous avenues of support, including case management services courtesy of the Community Hope Center in Kissimmee and the American Red Cross.

At Goodwill, we’re honored to be among those extending a helping hand. Soon after the fire, the...

Employment for Homeless is Our Job One

Roosevelt WilliamsRoosevelt Williams, 50, spent nearly a year being homeless before connecting to the GoodSource jobs program via Goodwill. Thanks to the program, he is now working for the Orange County Supervisor of Elections in its warehouse, and he says he loves it. Roosevelt was recently featured in the Orlando Sentinel. 

Launched by Goodwill Industries of Central Florida, GoodSource Staffing Services is a full-service staffing agency dedicated to generating lifelong connections to work and assisting people that are homeless. This new initiative will transform lives – helping individuals realize their full potential, build a better future for their families and promote...

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Donating your shoes can do a lot of good in our store. They will fund programs that help unemployed people get back on their feet.